Real Madrid's brand value has soared past €10 billion, according to a report from the Football Business Review. This marks a significant increase in Real Madrid's commercial appeal, which is one of the key drivers behind the club's success.

According to the report, Real Madrid's brand value has increased by 46% since last year, and it now stands at €10.2 billion. This means that Real Madrid is now worth more than any other football club in the world, including Barcelona and Manchester United.

The rise in Real Madrid's brand value can be attributed to several factors. Firstly, the club's dominance in La Liga has been a major factor. Real Madrid have won four consecutive La Liga titles, and they have also reached the final of the UEFA Champions League twice in the past three years. These achievements have helped to boost the club's reputation and brand image.

Secondly, Real Madrid's partnership with technology giant Google has played a significant role in their brand value growth. The two companies recently announced a multi-year deal, which will see Real Madrid become the official kit manufacturer for the club. This partnership has helped to drive consumer interest in the club and its products, which has in turn boosted Real Madrid's brand value.

Finally, Real Madrid's strong financial position has also contributed to their brand value growth. The club has a large number of sponsors, which helps to generate revenue for the club. In addition, Real Madrid has a strong presence on social media, which allows them to reach a wider audience and build brand awareness.

Overall, Real Madrid's brand value continues to grow as the club dominates La Liga and becomes increasingly popular among fans worldwide. With continued success and partnerships, it is likely that Real Madrid's brand value will continue to soar in the coming years.