The Inter Milan football club has secured a new partnership with Nike, which is worth $145 million per year for the next ten years. This agreement marks the highest ever amount paid out by a single club to a major sports sponsor.

The deal was signed last month and comes as Inter Milan looks to build on their success in recent seasons under coach Leonardo Spalletti. The Italian outfit have been consistently strong this season, winning the Serie A title and reaching the semi-finals of the Champions League.

Nike has been a long-time supporter of the club, having invested heavily in its brand over the years. The deal will see the company continue to support the team in various ways, including the creation of new jersey designs and the use of the team logo in advertising campaigns.

Inter Milan's relationship with Nike is also significant because it is one of the most successful partnerships between a football club and a major sports sponsor. The club has won three Champions League titles and two UEFA Super Cup victories, while also reaching the final of the Europa League.

However, there have been concerns about the potential impact that the new sponsorship deal could have on the club's finances. There is concern that the increased spending on marketing may reduce the club's revenue streams, which could have a negative impact on their ability to compete at the top level of European football.

Despite these concerns, Inter Milan remains confident that they can manage the increased costs of the partnership successfully. They have already invested heavily in the new jersey design and have worked closely with Nike to ensure that the team logo is used effectively in advertising campaigns.

Overall, the signing of Nike as the new club's major sports sponsor is a positive development for Inter Milan. It shows that the Italian club is committed to developing long-term relationships with major sponsors and that they remain focused on building a strong and competitive footballing identity.